'Incrementality' Is The Buzzword That Stole Prog IO | AdExchanger
The theme of Programmatic IO conference was 'incrementality', a pressing concern for advertisers in attributing sales across multiple retail media platforms.
I Hosted a Podcast on Artificial Intelligence. Then My AI Doppelganger Showed Up
Discovering a fake online doppelgänger can raise concerns about identity theft and misuse of personal information.