"The Pendragon Cycle: Rise of the Merlin is a fantasy series retelling of the Arthurian legend, based on a series of books by Stephen R. Lawhead. It's a Game of Thrones-level epic for the company. While the cast doesn't boast big, recognizable names, it's a sprawling production that filmed in Hungary, Italy, and Romania. The first season's budget stands around eight figures, with more than seven figures being pumped into each episode."
"The massive undertaking was mostly possible thanks to two people: Jeremy Boreing, the former co-CEO of Daily Wire and a Pendragon writer/producer/director, and Dallas Sonnier, an independent movie producer who has overseen the majority of Daily Wire's content, everything from Matt Walsh's What Is a Woman to genre-heavy fare like 2022's Shut In and Terror on the Prairie."
Media companies have periodically attempted to enter scripted content production, with mixed results. Fox News created a satirical show in 2007, and Fox Nation produced scripted films in 2022-2023 before shifting focus to docuseries. Daily Wire represents the latest major player pursuing this strategy with The Pendragon Cycle: Rise of the Merlin, an Arthurian legend retelling filmed across Hungary, Italy, and Romania. The production, led by Jeremy Boreing and Dallas Sonnier, represents the largest scripted investment any media company has made to compete in mainstream pop culture. While the cast lacks major recognizable names, the sprawling production demonstrates significant financial commitment to the fantasy genre.
#scripted-content-production #daily-wire #fantasy-television #media-industry-investment #streaming-content
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