#custom-audiences
#custom-audiences

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Facebook lets brands target ads based on offline behavior

Facebook enables advertisers to build custom and lookalike audiences from offline conversion and store-visit data to re-engage customers and measure offline impact.

Marketing tech

fromExchangewire

1 week ago

Clinch Becomes the First Ad Server to Reach Amazon Custom Audiences via S2S Integration

Clinch expanded collaboration with Amazon Ads to access Amazon Custom Audiences and behavioural signals, enabling privacy-safe, data-driven creative serving and streamlined campaign workflows across Amazon DSP inventory.

Online marketing

fromPractical Ecommerce

4 weeks ago

Better Audience Targeting in Google Ads

Google Ads is prioritizing audiences and custom audience targeting across campaign types, expanding Display audience capabilities and requiring continuous testing to find top-performing segments.

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#custom-audiences#custom-audiences

Facebook lets brands target ads based on offline behavior

Clinch Becomes the First Ad Server to Reach Amazon Custom Audiences via S2S Integration

Better Audience Targeting in Google Ads

#custom-audiences
#custom-audiences