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fromSocial Media Today
2 weeks ago

Reddit Puts More Focus on Automated Targeting in Ads Manager

And now, Reddit's redesigned its audience setup process, in order to make campaign creation "more intuitive and streamlined." As part of this update, automated targeting can now be used with custom audiences. This changes the logic between custom audiences and other audience suggestions from an AND to an OR relationship. Similarly, demographic settings such as gender will also follow an OR relationship when automated targeting is used.
Marketing tech
Marketing tech
fromThe Drum
3 weeks ago

Facebook lets brands target ads based on offline behavior

Facebook enables advertisers to build custom and lookalike audiences from offline conversion and store-visit data to re-engage customers and measure offline impact.
Marketing tech
fromExchangewire
1 month ago

Clinch Becomes the First Ad Server to Reach Amazon Custom Audiences via S2S Integration

Clinch expanded collaboration with Amazon Ads to access Amazon Custom Audiences and behavioural signals, enabling privacy-safe, data-driven creative serving and streamlined campaign workflows across Amazon DSP inventory.
Online marketing
fromPractical Ecommerce
1 month ago

Better Audience Targeting in Google Ads

Google Ads is prioritizing audiences and custom audience targeting across campaign types, expanding Display audience capabilities and requiring continuous testing to find top-performing segments.
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