TiVo One, the company's cross-screen advertising platform, reaches 15 million households via TiVo-branded operating systems on TVs and connected cars. But rather than produce the hardware itself, TiVo is now letting its OEM and multichannel video programming distributor (MVPD) partners handle consumer-facing relationships, Craig Chinn, SVP of advertising sales, told me when we caught up during Advertising Week in New York City. This gives TiVo the time to focus on managing content discovery and developing relevant ad formats.