"TiVo One, the company's cross-screen advertising platform, reaches 15 million households via TiVo-branded operating systems on TVs and connected cars. But rather than produce the hardware itself, TiVo is now letting its OEM and multichannel video programming distributor (MVPD) partners handle consumer-facing relationships, Craig Chinn, SVP of advertising sales, told me when we caught up during Advertising Week in New York City. This gives TiVo the time to focus on managing content discovery and developing relevant ad formats."
"Talk about diversifying your portfolio. But TiVo (and, by extension, its parent company, Xperi) is trying to earn its nickels in a far more sustainable fashion - by leaning into its B2B capabilities. Over the past 15 years, the company has repositioned its business to provide software to original equipment manufacturers (OEMs), ad inventory to marketers and data to measurement providers."
TiVo halted sales and manufacture of its DVR products and shifted from consumer hardware to B2B services under parent Xperi. The company now provides software to OEMs and MVPDs, sells ad inventory through TiVo One, and supplies data to measurement providers. TiVo One reaches 15 million households via TiVo-branded operating systems on TVs and connected cars. TiVo licenses interactive program guide ad placements to cable providers and focuses on content discovery and relevant ad formats while allowing OEM and MVPD partners to manage consumer-facing relationships. TiVo selectively accepts home-screen advertisers, primarily media and entertainment brands.
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