#creator-operations

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fromBusiness Insider
3 days ago

TikTok's global head of creators is leaving the company amid a reorg

Farrell joined TikTok nearly six years ago, starting on the company's Latin America marketing team before shifting to its operations division and later taking over as global creator lead in late 2023. In December, she helped organize TikTok's first awards show for creators at the Hollywood Palladium theater in Los Angeles. Prior to TikTok, Farrell worked in marketing at Booking.com and Google.
Business
Marketing tech
fromForbes
2 months ago

The Next Big Thing In Influencer Marketing: Scaling Powered By AI

Influencer marketing drives trust and growth but faces a scalability bottleneck because executing large-scale creator campaigns is extremely resource- and operations-intensive.
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