"Farrell joined TikTok nearly six years ago, starting on the company's Latin America marketing team before shifting to its operations division and later taking over as global creator lead in late 2023. In December, she helped organize TikTok's first awards show for creators at the Hollywood Palladium theater in Los Angeles. Prior to TikTok, Farrell worked in marketing at Booking.com and Google."
"Her departure was announced internally on Wednesday, as the company informed staff that it was reorganizing its content division, which includes employees who work with creators, publishers, and other content partners. As part of the reorg, the company is merging its creator and publisher teams into one and letting go of 20 US staffers and some other roles globally. Business Insider was unable to learn the full count of global job cuts."
Kim Farrell, TikTok's global head of creators, is leaving the company. She joined nearly six years ago, moving from Latin America marketing to operations before becoming global creator lead in late 2023. In December she helped organize TikTok's first awards show for creators at the Hollywood Palladium in Los Angeles. Her departure coincides with an internal reorganization of TikTok's content division that merges creator and publisher teams and eliminates positions. The reorg includes the loss of 20 US staffers and additional global roles as the company realigns content operations to prioritize high-quality content and key verticals. Her exit follows other executive departures over the past 18 months.
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