Artificial intelligence
fromForbes
1 week agoWill AI Replace Marketing Agencies?
AI is actively transforming advertising by enabling efficient, creative production and measurement while requiring human oversight to preserve quality and strategy.
Earlier this year, Netflix said it used generative AI in final footage for the first time in the Argentine show "The Eternaut" to create a scene of a building collapsing. Since then, the filmmakers behind "Happy Gilmore 2" used generative AI to make characters look younger in the film's opening scene, while the producers of "Billionaires' Bunker" used the technology as a pre-production tool to envision wardrobe and set design.