"In the 1990s, the internet became mainstream. Some people thought it would transform everything, and some thought it would crash and burn-a bit like the conversation around AI today. Both camps were right. In 2000, the dot-com bubble burst, erasing more than $5 trillion in market value. But fast forward 25 years, and the internet has changed everything about how we live, work, find love, build businesses and travel."
"But fast forward 25 years, and the internet has changed everything about how we live, work, find love, build businesses and travel. Today, technology companies, especially AI firms, make up the lion's share of stock market gains and GDP growth. Here's why that matters: AI is transforming the way advertising is created, distributed and measured. I'm not saying "it might do this." I'm saying it's happening right now."
The internet's 1990s emergence and the later dot-com crash demonstrate that early hype can precede long-term transformation of life, work, relationships, commerce, and travel. Technology and AI firms now drive much of stock market gains and GDP growth, and AI is actively transforming how advertising is created, distributed, and measured. Many marketers question whether AI can replace agencies; the answer is mixed. AI adds value, depth, time savings, and cost reduction when used without compromising quality. Fully AI-produced ads and tools such as Veo 3 compress production, while non-generative AI enhances analytics, digital advertising, and search.
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