#creative-differentiation

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Marketing tech
fromThe Drum
1 week ago

Judge of the Day: Campari's Jeremie Moritz explores what makes digital human

AI-driven predictive experiences combined with seamless functionality and creative moments produce intuitive, emotionally resonant brand interactions across channels.
fromForbes
6 months ago

Why Creative Is Becoming The Real Differentiator In Digital Ads

As we move through the second half of 2025, digital advertising has reached a curious inflection point. What was once a race to outspend competitors on audience targeting and bidding algorithms has now plateaued as many brands deploy similar tools and tap into the same data pools. According to research by Taboola, more than 60% of performance marketers believe their ads are becoming less effective because potential customers have already been reached or have already seen the same ads too often.
Marketing
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