#ad-saturation

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fromThe Cool Down
3 days ago

Florida beachgoer captures photo of strange scene floating offshore: 'It's gone past like 3 times in the last 2 hours'

For beachgoers hoping to unplug and enjoy the water, the sight of commercial messaging floating through the ocean adds another marketing channel to an already ad-filled world. From phone screens to gas station pumps to the open water, advertising follows consumers into spaces that once provided a break from daily life. This kind of aggressive marketing can encourage more unnecessary purchasing and consumption.
Marketing
Digital life
fromBored Panda
2 weeks ago

24 People Who Didn't Bother Making Proper Ads & Ended Up With Absolute Comedic Masterpieces

Daily digital advertising exposure has surged to 6,000–10,000 ads, creating intrusive, personalized experiences that feel invasive rather than helpful.
Marketing
fromFast Company
1 month ago

AI advertising slop is on the rise. The cure? The STFU brand strategy

AI-driven ad production threatens to flood audiences with homogenized, excessive advertising, degrading brand differentiation and straining consumer attention.
fromForbes
5 months ago

Why Creative Is Becoming The Real Differentiator In Digital Ads

As we move through the second half of 2025, digital advertising has reached a curious inflection point. What was once a race to outspend competitors on audience targeting and bidding algorithms has now plateaued as many brands deploy similar tools and tap into the same data pools. According to research by Taboola, more than 60% of performance marketers believe their ads are becoming less effective because potential customers have already been reached or have already seen the same ads too often.
Marketing
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