"Imagine, if you will, a world where every corner of your virtual habitat is infested with flashing banners, autoplay videos, and pop-up monstrosities that lurk at every click. It's no longer an imagination, but a grim reality for the weary souls navigating the digital realm. Especially with all the metaverses - yes, plural - on the horizon. Keiichi Matsuda's 2016 hyper-realistic visualization of what the future might look like seem pretty close to where we're headed."
"In 2007, the average consumer was estimated to encounter up to 5,000 ads per day. But fast-forward to the present, and the situation has taken a turn for the worse, going on the verge of Orwellian dystopia: the average person now faces a mind-boggling range of 6,000 to 10,000 ads every single day - twice the amount since the 2000s - according to research by AdLock.com."
Digital advertising exposure has dramatically increased, with the average person now encountering 6,000–10,000 ads daily. Personalization has not improved user experience and often feels intrusive. Targeted ads are frequently perceived as invasive by a majority of respondents. Historical context shows advertising moved from limited primetime TV slots to pervasive digital channels. Metaverse platforms and immersive interfaces threaten to amplify ad saturation. Social platforms like Facebook Marketplace remain different because users intentionally visit them. The proliferation of autoplay videos, banners, and pop-ups degrades browsing, raising concerns about privacy, user autonomy, and the misleading promise of personalization.
Read at Bored Panda
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