#cpg-marketing

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Social media marketing
fromMarketing Dive
2 days ago

How legacy CPG brands can crack the social-first marketing code

CPG brands are shifting major ad budgets and operations toward social-first, TikTok-driven marketing to capture Gen Z and replace declining linear TV reach.
Marketing tech
fromAdweek
3 months ago

Unilever's Data-Driven, Social-First Future With Ryu Yokoi

CPG marketing is rapidly evolving due to AI advancements, retail media strategies, and heightened consumer expectations.
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