The state of data-driven decision-making for CPG brands: How marketers are finding the clearest data signals to maximize advertising effectivenessCPG brands leverage purchase data for effective targeting amidst rising digital ad costs.
What Is CPG Marketing and Why It Matters (2024) - ShopifyEffective CPG marketing is crucial for brand identity and sales in a competitive environment.
How Georgia-Pacific creates value by investing in retail media networksRetail media networks have gained importance due to permanent changes in consumer behavior post-pandemic.
The state of data-driven decision-making for CPG brands: How marketers are finding the clearest data signals to maximize advertising effectivenessCPG brands leverage purchase data for effective targeting amidst rising digital ad costs.
What Is CPG Marketing and Why It Matters (2024) - ShopifyEffective CPG marketing is crucial for brand identity and sales in a competitive environment.
How Georgia-Pacific creates value by investing in retail media networksRetail media networks have gained importance due to permanent changes in consumer behavior post-pandemic.
Grasslands Launches New YouTube Series 'CPG Marketer' To Share Top Marketing Insights With Big NamesRicardo Baca's 'The CPG Marketer' YouTube series addresses knowledge gaps in consumer packaged goods marketing through insights from industry leaders.
Not For Sale!; Johnny On The Spotify | AdExchangerMarketecture's acquisitions signify a trend towards consolidation of ad tech resources in B2B publishing.
J.M. Smucker's CMO on what she's learned about refreshing 'dusty' brandsThe 'Power of One' marketing model by J.M. Smucker helped boost brand growth significantly.