AdExchanger
10 months agoMarketing tech
Embrace Cookie-Free Innovation With ID Clustering, Buyer IDs And Extended IDs For Enhanced Consumer And Advertiser Value | AdExchanger
Advertisers need to find alternative solutions for a cookieless future.
Identity resolution is a key challenge in the cookieless space, with fragmented signals and incompatible approaches between browsers.
Privacy-safe addressability and scale are crucial for success in a cookieless ecosystem. [ more ]