#conversion-rate-optimization

#conversion-rate-optimization

Instead, interaction data - the digital breadcrumbs left behind by real users - has become a vital lens for understanding audience behavior. Consider how Netflix fine-tunes its recommendation interface. Every hover, pause, and scroll through a content row contributes to decisions about what shows to highlight or which thumbnails perform best. Similarly, Airbnb uses journey tracking to identify where users abandon booking flows, helping them streamline page layouts and increase conversion rates.

With Black Friday fast approaching (28 November 2025), competition for online attention will reach its annual peak. Google search data from 2024 shows how dramatically consumer interest accelerates - searches for "Black Friday deals" jumped from 3,600 in September to 33,100 in October, and then soared to 823,000 in November. A record year for online spending Global spending during the Black Friday weekend surpassed $74 billion in 2024, with the UK accounting for more than £9 billion in sales.

A CRO audit is a detailed evaluation of your website or digital product designed to identify conversion barriers and opportunities to improve the conversion rate.