"E-commerce continues to grow and mutate. Over the 2025 Cyber Week (Thanksgiving to CyberMonday), U.S. online shopping was up 7.7% YoY, "bolstered by record spend online during Black Friday (up 9.1% YoY)," reported Adobe Analytics. 57.5% of online sales were made on mobile devices on Cyber Monday, up from 41.4% in 2020. And traffic to retail sites from the new kids on the virtual block, AI-powered chat services and browsers, increased by 670%."
"How can marketers optimize their websites and adjust to the new realities of online shopping? By employing the very same new horizon line in the e-commerce landscape. "We're using AI to analyze the website, understand what's not working, come up with a hypothesis, run tests, and implement the winning variant," says Aviv Frenkel, co-founder and CEO of Moonshot AI. With the rise of e-commerce in the 1990s, Conversion Rate Optimization or CRO emerged as a key indicator of the health of online shopping sites."
U.S. online shopping grew notably during 2025 Cyber Week, with a 7.7% year-over-year increase and Black Friday spending up 9.1%. Mobile purchases comprised 57.5% of Cyber Monday sales, up from 41.4% in 2020. AI-powered chat services and browsers generated a 670% rise in retail site traffic. Marketers are turning to AI to analyze websites, identify underperforming elements, formulate hypotheses, run tests, and deploy winning variants autonomously. Conversion Rate Optimization evolved from 1990s A/B testing into a data- and AI-driven discipline that leverages large datasets to improve conversion rates and average order values.
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