#content-houses

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Marketing tech
fromDigiday
2 hours ago

CNN builds in-house agent infrastructure as it prepares for AI-driven media trading

CNN plans to implement agentic infrastructure for media transactions by Q1 2027, focusing on testing and buyer behavior in 2026.
#writers-guild-of-america
Marketing
fromFortune
21 hours ago

How Corporate Natalie turned a $500 brand deal into a creator empire-and her own agency | Fortune

Natalie Marshall, known as Corporate Natalie, turned a side project into a successful brand with millions of followers and multiple brand partnerships.
Startup companies
fromwww.businessinsider.com
20 hours ago

I founded Culture Pop in my 50s, but my youngest hires keep it relevant and fresh

Tom First founded Culture Pop, a probiotic soda brand, focusing on health-conscious consumers and achieving significant revenue growth in a competitive market.
LA real estate
fromInsideHook
1 day ago

A Sunset Strip Favorite Returns Under a New Name

The Mondrian Los Angeles is now the Valorian Los Angeles, balancing new features with preserved elements to attract both new and returning guests.
fromPetaPixel
10 hours ago

The Secrets Behind a Successful Photography Business

Running a photography business can be incredible fun, offering unique experiences and opportunities to meet diverse people. However, it requires significant dedication and effort, often demanding extra hours beyond a typical workweek.
Photography
fromFortune
15 hours ago

Screenwriters union and Hollywood studios reach a surprise deal after just 3 weeks of talks that's longer than typical agreements | Fortune

The Writers Guild of America West said on X that its negotiating committee unanimously approved a tentative agreement with The Alliance of Motion Picture and Television Producers, which represents studios.
Film
#netflix
Media industry
from24/7 Wall St.
18 hours ago

Can Netflix Failed Warner Bros. Merger Be What Sends Earnings Soaring?

Netflix's Q1 2026 results are anticipated to reflect strong organic growth despite the recent breakup fee from the Warner Bros. Discovery deal.
Television
from24/7 Wall St.
3 days ago

Opinion: Netflix is the Perfect Stock to Beat Inflation-and the Market

Netflix has outperformed the market with a 5% gain this year, showcasing resilience amid economic challenges.
Media industry
from24/7 Wall St.
3 days ago

Institutional Investors Pile Into Netflix Even as Company Executives Head for the Exits

Netflix shows a divide between bullish analyst ratings and insider selling, indicating mixed signals for investors.
#youtube
Marketing tech
fromDigiday
1 week ago

YouTube is building infrastructure for the full creator-brand partnership life cycle

YouTube is launching a Gemini-powered Creator Partnerships suite to streamline brand-creator collaborations and automate campaign management.
fromDigiday
2 months ago
Marketing

Future of TV Briefing: YouTube develops new program to pitch brands on top creators' shows

Social media marketing
fromEngadget
1 week ago

YouTube is bringing affiliate shopping features to more creators

YouTube reduces the subscriber threshold for ad revenue from 1,000 to 500, enabling creators to monetize earlier.
Media industry
fromTechCrunch
1 week ago

YouTube CEO says the best YouTubers will 'never leave their home' | TechCrunch

YouTube CEO Neal Mohan believes creators will remain loyal to the platform despite competition from streaming services like Netflix.
Marketing tech
fromDigiday
1 week ago

YouTube is building infrastructure for the full creator-brand partnership life cycle

YouTube is launching a Gemini-powered Creator Partnerships suite to streamline brand-creator collaborations and automate campaign management.
Marketing tech
fromTheWrap
1 week ago

YouTube Is Making It Easier for Advertisers to Connect to Creators

YouTube Creator Partnerships integrates AI to streamline connections between creators and advertisers directly in YouTube Studio.
fromDigiday
2 months ago
Marketing

Future of TV Briefing: YouTube develops new program to pitch brands on top creators' shows

#ai
fromDigiday
2 hours ago
Marketing tech

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Marketing tech
fromForbes
1 week ago

YouTube And Creators Are The New SEO. Most Brands Are Missing Out.

Creators are essential marketing assets in the AI era, with YouTube being the most trusted platform for consumer discovery.
Music production
fromIndieWire
3 days ago

This Is What Honest AI Conversations Sound Like in Hollywood

Mastery in the age of AI is evolving, requiring individuals to excel beyond a baseline of quickly learned skills.
Marketing tech
fromDigiday
2 hours ago

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.
Marketing tech
fromForbes
1 week ago

YouTube And Creators Are The New SEO. Most Brands Are Missing Out.

Creators are essential marketing assets in the AI era, with YouTube being the most trusted platform for consumer discovery.
#instagram
E-Commerce
fromMerced Sun-Star
2 days ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.
Venture
fromwww.engadget.com
2 days ago

AI animation studio Toonstar will turn books into digital shows for HarperCollins

HarperCollins partners with Toonstar to adapt book franchises into AI-driven digital shows, starting with the Friendship List series.
Video games
fromEngadget
2 days ago

Jason Blundell announces his new-new studio, Magic Fractal

Jason Blundell has launched a new studio, Magic Fractal Studios, following the closure of Dark Outlaw Games.
Growth hacking
fromInman
4 days ago

How one agent built a $150M business on YouTube

Attracting the right audience through targeted YouTube content leads to higher sales than traditional lead-chasing methods.
Artificial intelligence
fromWIRED
4 days ago

'Thank You For Generating With Us!' Hollywood's AI Acolytes Stay on the Hype Train

Generative AI is revolutionary, but it cannot replace human creativity, which is rooted in effort and experience.
Podcast
fromRAIN News
5 days ago

New audio ad service seeks reach + relevance

StreamGuys launched SGcreative, an audio advertising service targeting the U.S. Hispanic market in partnership with Nueva Network.
Healthcare
fromVulture
3 days ago

The Pitt's Irene Choi Wants to Borrow Joy's IDGAF Badge

Joy Kwon prioritizes her well-being over the pressures of the ER, highlighting the issue of burnout among medical professionals.
fromLos Angeles Times
3 days ago

Commentary: Spencer Pratt is sharing a Miami sound machine ad. It won't play in LA.

The AI-animated music video praising Spencer Pratt features lyrics like 'Latinos for Pratt we're singing/Because we're tired of this dirty beat,' but the musical style is more Miami and Cuban than reflective of L.A.'s Latino heritage.
Los Angeles
#video-marketing
fromSfgate
2 days ago
Marketing

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.
Marketing
fromSfgate
2 days ago

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.
NYC real estate
fromHoodline
5 days ago

New York's Big Studio Land Grab, City Makes Play For Soundstage Crown

New York's film and TV production is rapidly expanding with new soundstages and studios across the boroughs, attracting significant investment and talent.
#social-media
Social media marketing
fromForbes
2 days ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Social media marketing
fromTheStreet
5 days ago

Kevin O'Leary says this is the highest-paying job right now

Social media customer acquisition specialists can earn up to $250,000 without a degree, leveraging measurable performance-based content creation.
Media industry
fromNatesilver
8 hours ago

Social media is turning into a freak show

Social media's influence on content quality and publisher success has led to a crisis in foreign policy and political communication.
Social media marketing
fromForbes
2 days ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Social media marketing
fromTheStreet
5 days ago

Kevin O'Leary says this is the highest-paying job right now

Social media customer acquisition specialists can earn up to $250,000 without a degree, leveraging measurable performance-based content creation.
Marketing
fromFortune
18 hours ago

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.
fromwww.theguardian.com
2 days ago

Six great reads: the OnlyFans legacy, stolen cargo and Meta's creepy' glasses

Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.
Photography
Film
fromCalifornia Post
3 days ago

Fears grow of 'Detroit-Style' decline as Hollywood jobs evaporate

Los Angeles' TV/film industry faces a significant decline, with a 30% drop in jobs since 2022, raising concerns of a 'Detroit-style' collapse.
#connected-tv
Television
fromMiami Herald
2 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
Television
fromAol
2 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Marketing tech
fromAdExchanger
1 week ago

Sussing Out 'Performance TV' | AdExchanger

Advertisers view connected TV as a performance multiplier, but it remains primarily suited for branding and upper-funnel goals.
Television
fromMiami Herald
2 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
Television
fromAol
2 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Marketing tech
fromAdExchanger
1 week ago

Sussing Out 'Performance TV' | AdExchanger

Advertisers view connected TV as a performance multiplier, but it remains primarily suited for branding and upper-funnel goals.
fromNo Film School
2 days ago

How a $30K Animated Indie Scored a Theatrical Run - Then Landed on HBO

Glander and producer Payson made Boys Go to Jupiter with a tiny team and a $30,000 budget, showcasing the potential of indie filmmaking in animation.
Independent films
LA real estate
fromtherealdeal.com
2 days ago

Just dropped: Beverly Hills Estates expands with Malibu division, Savills deal

Beverly Hills Estates expands with Malibu Estates division to enhance presence in high-end markets, aiming for five satellite offices in Los Angeles.
Growth hacking
fromwww.businessinsider.com
4 days ago

Tech creators are getting the star treatment at a new talent management firm

Tech creators are being prioritized by brands, with new management firms like Kernel Management emerging to support their growth and partnerships.
Podcast
fromTheankler
5 days ago

Inside The Chernin Group's Bet on Creator-Led Empires

Community is the most valuable asset in media, driving investment strategies for emerging media companies.
Marketing tech
fromDigiday
2 hours ago

The Trade Desk is changing how advertisers buy -- and what they can see

The Trade Desk is testing automated buying modes that simplify campaign management by bundling fees into a single price.
Online marketing
fromWorld Economic Forum
6 days ago

Understanding Value in Media: Perspectives from Consumers and Industry

The internet has transformed publishing, creating challenges for revenue and consumer satisfaction, while a shift towards consumer payments may offer a solution.
#creator-economy
Marketing
fromFast Company
2 days ago

What SXSW 2026 revealed about the creator economy's future

Creators are now essential business partners, shaping culture and commerce, and driving brand relevance through long-term relationships.
fromForbes
4 days ago
Marketing

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

Startup companies
fromTheWrap
1 month ago

Creatorverse: AND Media Is Investing in the Content It Wants to See | Exclusive

AND Media, founded by former White House officials, supports creators by offering customized, bespoke deals tailored to individual creator needs rather than standardized industry approaches.
Marketing
fromDigiday
2 weeks ago

Joint signings highlight growing convergence between creator and Hollywood agencies

Agencies are evolving representation models to diversify talent and revenue streams, focusing on multi-hyphenate creators.
Marketing
fromFast Company
2 days ago

What SXSW 2026 revealed about the creator economy's future

Creators are now essential business partners, shaping culture and commerce, and driving brand relevance through long-term relationships.
Marketing
fromForbes
4 days ago

Scalable Summit: The $37B Creator Economy's Next Chapter Starts Here

The creator economy is shifting focus from proving value to scaling, with U.S. ad spend reaching $37 billion.
Marketing
fromForbes
4 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
fromTheWrap
1 month ago
Startup companies

Creatorverse: AND Media Is Investing in the Content It Wants to See | Exclusive

Marketing
fromDigiday
2 weeks ago

Joint signings highlight growing convergence between creator and Hollywood agencies

Agencies are evolving representation models to diversify talent and revenue streams, focusing on multi-hyphenate creators.
Film
fromVariety
4 days ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
fromVulture
4 days ago

New on Paramount+: April 2026

Arrival is a moody sci-fi drama about a linguistics professor, played by Amy Adams, who is tasked with finding a way to communicate with aliens that arrive on Earth.
Independent films
Marketing tech
fromForbes
2 days ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
Media industry
fromFortune
1 day ago

3 reasons OpenAI buying daily tech show TBPN for hundreds of millions isn't totally crazy | Fortune

Knowing when to sell is crucial for startup success, as demonstrated by TBPN's timely sale to OpenAI.
fromTechdirt
3 days ago

Meta Caves To The MPAA Over Instagram's Use Of 'PG-13,' Ending A Dispute That Was Silly From The Start

Meta has agreed to 'substantially reduce' its references to PG-13 and include a rather remarkable disclaimer: 'There are lots of differences between social media and movies.'
Social media marketing
Media industry
fromFortune
1 day ago

Meet Gerry Cardinale, the investor behind Skydance Media's bid for Paramount | Fortune

Investing in strong intellectual property is essential for thriving amidst industry disruptions.
Marketing tech
fromDigiday
3 days ago

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.
Marketing
fromFast Company
3 days ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Television
fromwww.businessinsider.com
4 days ago

This company is turning YouTube videos into TV shows as streamers chase Gen Alpha

Streamers are launching creator content to attract Gen Alpha away from YouTube, with Pocket.watch leading the initiative.
Marketing
fromThe Drum
4 days ago

Agency Leaders Debate: Who owns the future?

The future of the marketing industry hinges on the balance between big tech companies and consumer importance.
Media industry
fromDigiday
5 days ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.
Marketing tech
fromAdExchanger
3 days ago

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Swivel and Olyzon's partnership creates a new ad buying model integrating buy-side and sell-side agents for enhanced campaign execution.
#openai
Media industry
fromTNW | Investors-Funding
2 days ago

OpenAI has acquired the Silicon Valley talk show TBPN

OpenAI has acquired the Technology Business Programming Network, maintaining its editorial independence while integrating it into its strategy organization.
Media industry
fromArs Technica
2 days ago

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.
Media industry
fromTNW | Investors-Funding
2 days ago

OpenAI has acquired the Silicon Valley talk show TBPN

OpenAI has acquired the Technology Business Programming Network, maintaining its editorial independence while integrating it into its strategy organization.
Media industry
fromArs Technica
2 days ago

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.
Film
fromPsychology Today
3 weeks ago

Hollywood Is Dead: We Must Fight to Save the True Magic

Technological advancement in filmmaking has eliminated scarcity and bottlenecks that once created awe, diminishing the magic of cinema through abundance rather than enhancing it.
fromThe Cut
4 days ago

Brand Names Are in Crisis

"Any time you have to explain your name, you're essentially apologizing for it," says Alexandra Watkins, the founder of naming firm Eat My Words. Her deal-breakers for names include 'looks like a typo' and 'hard to pronounce.'
Marketing
Media industry
fromDigiday
4 days ago

Media Briefing: Publishers debate the value of AI licensing and GEO

Publishing executives discussed the challenges and opportunities of AI search optimization and licensing deals during the Digiday Publishing Summit.
Marketing tech
fromDigiday
6 days ago

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is shifting to an incrementality-based payment model for identity partners, rewarding unique data contributions over volume.
Marketing
fromVariety
5 days ago

UTA Agent Paul Coggiola Exits to Head New Creators Division at LIFT Sports Management

Paul Coggiola has joined LIFT Sports Management to lead LIFT Creators, focusing on digital influencers and bridging traditional athlete representation with the digital space.
Media industry
fromEntrepreneur
3 days ago

How to Turn Any Trade Show Into Wall-to-Wall Press Coverage

Align the internal team on key messaging before trade shows to maximize PR opportunities and ensure effective communication.
Marketing tech
fromMarketing Dive
1 week ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.
fromDeadline
5 days ago

Blink49 Studios Expands Brand Studio With Pair Of Hires

Elizabeth brings exactly the kind of experience we need as we build Blink49's Brand Studio. She has a proven track record of creating smart partnerships, navigating the media landscape, and developing programs that connect brand ambition with culturally impactful, premium storytelling.
Marketing
fromLos Angeles Times
1 month ago

The newest trend in L.A. office space: In-house studios for traveling influencers

When we're touring a space, one of the first items they bring up is, 'Where can I build a studio?' said Blake Eckert, who leases CIM offices in L.A. Their studio offices also serve as marketing centers, with showrooms and meeting spaces where brands can host proprietary events not open to the public.
Los Angeles
Media industry
fromMoney Digest
1 week ago

The Popular Streaming Platform You Didn't Know Was Part Of Amazon's Portfolio - Money Digest

Amazon's acquisition of Twitch in 2014 has significantly impacted its growth and consumer offerings, enhancing its position in the live-streaming market.
Marketing
fromTheWrap
3 weeks ago

Top Marketing Execs Say Hollywood's Embrace of Brand Integration Offsets Industry Cuts | Video

Hollywood studios increasingly embrace brand integration in film and television to offset production budget cuts, with audiences accepting placements when executed authentically and organically.
fromTechCrunch
1 month ago

Amazon to begin testing AI tools for film and TV production next month | TechCrunch

Albert Cheng, who heads the AI Studios initiative, emphasized that the goal is to support creative teams, not to replace them. The focus is on improving efficiency and reducing costs while ensuring that intellectual property is protected and AI-generated content isn't absorbed into other AI models. One example used is Amazon's "House of David" series, which featured 350 AI-generated shots in season two.
Artificial intelligence
#youtube-advertising-revenue
Media industry
fromDigital Trends
3 weeks ago

YouTube overtakes Hollywood studios, but it will show you 30-second unskippable TV ads

YouTube generated $40.4 billion in advertising revenue in 2025, surpassing the combined ad revenue of Disney, NBCUniversal, Paramount Skydance, and Warner Bros. Discovery, marking a fundamental shift in media consumption and economics.
Media industry
fromDigital Trends
3 weeks ago

YouTube overtakes Hollywood studios, but it will show you 30-second unskippable TV ads

YouTube generated $40.4 billion in advertising revenue in 2025, surpassing the combined ad revenue of Disney, NBCUniversal, Paramount Skydance, and Warner Bros. Discovery, marking a fundamental shift in media consumption and economics.
Media industry
fromTheStreet
3 weeks ago

YouTube just crushed Hollywood in a major milestone

YouTube's 2025 revenue exceeded $60 billion, surpassing Netflix and becoming the largest advertising platform, overtaking combined revenues of Disney, NBC, Paramount, and Warner Bros. Discovery for the first time.
Media industry
fromDigiday
3 weeks ago

The in-house entertainment studio is having its social media team moment

Major brands are building in-house entertainment studios with dedicated executives and production teams, mirroring how social media teams emerged as essential corporate functions a decade ago.
fromLos Angeles Times
2 months ago

Independent studios scramble to stay afloat as film and TV production lags

Last week, he opened a $230-million movie and television studio on the edge of the Arts District in downtown Los Angeles nestled alongside the dramatic new Sixth Street Bridge. The state-of-the-art complex has five sound stages, offices and other proper movie studio features such as a mill, commissary and base camp. "We just had all the major networks, all the major streaming platforms walk through this facility and they can't believe how nice it is," said Wainright, managing partner of East End Studios.
Film
fromDigiday
2 months ago

Future of TV Briefing: 5 ripple effects that will shape the future of TV in 2026

But that's unlikely to put a hold on M&A activity among major TV and streaming companies. The first question becomes what do WBD's spurned suitors do in response? Paramount and Comcast's NBCUniversal are unlikely to pair up given the U.S. Federal Communications Commission's broadcast ownership rules (and the U.S. government's antagonistic relationship toward Comcast). But there are (much) smaller targets on the market: A+E Global Media, AMC Networks, Lionsgate, Starz, etc.
Television
fromThedrum
1 month ago

To Compete With Walled Gardens, TV Must Become A Platform: 605's Levine

"Until maybe eight years ago, television in and of itself was a very clean and tidy well-lit marketplace. It was very clear and easy to understand this television universe. "What's happened is, with the rise of streaming, particularly through the pandemic, we're seeing streaming begin to rival and sometimes exceed linear viewership. "And that has created a massive amount of fragmentation for the television universe."
Television
Media industry
fromDigiday
1 month ago

The case for and against publisher content marketplaces

Content marketplaces offer publishers distribution and revenue opportunities, but lack sufficient buyer demand to meaningfully impact publisher earnings without addressing underlying economic viability.
fromDigiday
2 months ago

Future of TV Briefing: Brands are spending more to advertise creators' content, making usage rights a focal point

Of the $43.9 billion that advertisers in the U.S. are expected to spend on creator marketing in 2026, most of that money - 55% - will go towards ads amplifying the creators' content, not to the actual creation and posting of content by the creators themselves. And that spend is only increasing as creator content becomes a more popular choice for ad creative and paid amplification provides brands with the analytics to be able to more effectively gauge the impact of creators' content.
Marketing
Marketing tech
fromDigiday
1 month ago

While holdcos build 'death stars of content,' indie creative agencies take alternative routes

The ad industry's largest holding companies are shifting away from traditional creative advertising toward AI-driven production and marketing platforms, while independents emphasize distinct creative work.
Marketing
fromForbes
2 months ago

AI Has A Brand Problem And Entertainment Is The Fix

Brands must build and own entertainment platforms to create durable cultural value because AI-driven content abundance commoditizes attention and distribution.
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