fromSouth China Morning Post
1 month agoDon't Miss Out: News Junkies Are the Next Premium Audience for Advertisers
This fear is completely misguided. Ads placed next to stories covering politics or crime perform just as well as ads next to business, sports, or entertainment stories, according to Stagwell's Future of News APAC News Advertising Study conducted among 9,876 adults across Singapore, Hong Kong, Japan, and Vietnam. The study, which tested four different localized real brand ads placed next to six types of real news content, found there is unequivocally no difference in key brand reputational metrics - like purchase intent, favorability, and trustworthiness - between ads placed adjacent to supposedly "not brand safe" content and "brand safe" content.