It appears as if that input from the public, boards, commissions and even the council is largely disregarded," Councilman Pat Burt said. "Then we get a product at the end that inadequately reflects a lot of the input that is based upon context knowledge and not just the important domain expertise of the consultants. And we'll get a product that we disagree with fundamentally at the end even though we've put in a year or two and hundreds of thousands of dollars.
Marketing is all about experimentation, and you can't expect everything to be a major win. But you could be investing too much time, money and resources into marketing strategies that don't align with your goals.
"I think we have lost some trust in the community with how we have been using them," Vice Mayor Vicki Veenker said at a Policy and Services Committee meeting on Wednesday.