By default, Microsoft pushes your ads to its "Audience Network" (display/native ads). To get as close to "Search Only" as possible, you need to restrict where your ads show. Ad Distribution: Select "Microsoft sites and select traffic". Never use "The entire Microsoft Advertising Network." Website Exclusions: Go to your Campaign Settings > Exclusions and block these domains to stop low-quality native placements: msn.com outlook.live.com outlook.com
Is B2B lead generation feeling like a one-sided conversation? You're not the only one who's noticed. Despite access to more channels than ever to connect with leads, a survey by Exclaimer (an email signature software provider) found that 55% of B2B marketers say it's harder to reach customers now than it was five years ago. In fact, 54% cite capturing high-quality leads as their top challenge.
