#compass-lawsuit

#compass-lawsuit

Reffkin spent his time on the stand explaining Compass's three-phased marketing strategy and how his firm planned to expand the advertisement of this strategy, as well as its private listing network after the National Association of Realtors (NAR) announced clarifications about its Clear Cooperation Policy (CCP) in late-March. However, Reffkin claimed that this expansion of the three-phased marketing strategy and private listings was scrapped after Zillow announced its policy in early-April. According to Reffkin, Zillow's announcement chilled the adoption of Compass's strategy and stifled his firm's growth and innovation.

Real estate's biggest turf war is playing out this week in a Manhattan courtroom, where a federal judge must decide if the so-called "Zillow ban" is fair. Compass, the nation's largest real estate brokerage by sales volume, is fighting the ban, under which Zillow excludes home listings from its site and penalizes brokers when properties were previously listed as private "exclusives" elsewhere.