"Due to this policy, if a property is listed in the MLS in a delayed status, it would not appear on Zillow, which relies on IDX feeds to fuel its nationwide listing portal. In response to this Zillow has begun rolling out a VOW site. A Zillow spokesperson confirmed that VOW is now available on its website and availability on its mobile application is coming soon."
"This policy is currently at the center of a lawsuit between Zillow and Compass, which sued the listing portal giant, claiming that the policy will cause irreparable harm by preventing its agents and clients from using Compass's three-phased marketing plan. Despite these protestation by Compass, and the threat of having their listings banned from Zillow, it appears more and more home sellers are choosing to employ Compass's marketing plan, as the brokerage's exclusive listing inventory is on the rise."
Zillow rolled out a login-required VOW site and will add mobile availability to display listings that are in delayed MLS status and therefore absent from IDX-driven Zillow main site. The VOW feed supplements Zillow's main site and requires consumer login without any requirement to work with Zillow or exclusivity. Zillow expects under 1% of its listings to be VOW-only. Zillow's 24-hour display requirement for publicly marketed listings prompted confusion about delayed MLS listings and is central to a lawsuit by Compass, which claims the policy will harm its three-phased marketing plan even as Compass's exclusive inventory grows.
Read at www.housingwire.com
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