#client-qualification

#client-qualification

They wonder why their inbox fills with tyre-kickers who want free advice, bargain hunters who cringe at professional rates, and nightmare clients who drain their energy. The solution is posting strategically to attract only the clients you actually want to work with. When you nail this, your discovery calls become conversations with dream clients, not exhausting battles with people who'll never buy.

"If you can't measure it, you can't manage it." Ral explains how tracking the right business metrics - especially the bottom line, not just revenue - transformed her approach to entrepreneurship. She shares a personal story about learning the difference between making money and making a profit, and how focusing on profitability is essential for real business success.