"They wonder why their inbox fills with tyre-kickers who want free advice, bargain hunters who cringe at professional rates, and nightmare clients who drain their energy. The solution is posting strategically to attract only the clients you actually want to work with. When you nail this, your discovery calls become conversations with dream clients, not exhausting battles with people who'll never buy."
"Your post should open with a belief that makes your ideal clients nod while others scroll past. "I believe female founders who've built to $1M alone need different support than those still chasing their first sale." This is a sorting mechanism. Your dream clients think "finally, someone who gets it." Everyone else moves on. When you state beliefs about business growth, leadership challenges, or success mindsets, you're not trying to appeal to everyone. You're calling out to your specific tribe."
LinkedIn posts should function as client-qualification tools that attract ideal, high-ticket clients and deter tyre-kickers, bargain hunters, and draining clients. Open posts with strong belief statements that resonate with desired clients and cause others to scroll past. Collect belief statements from conversations with favorite clients and use them as post openers. Beliefs about growth, leadership, and success preferences sort audiences more effectively than demographics. Strategic posting turns discovery calls into productive conversations with dream clients rather than exhausting battles with unlikely buyers. Protecting energy and maximizing impact requires clear positioning that filters the audience before outreach occurs.
Read at Forbes
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