" We've worked successfully with Reserve for a long time on the race and sponsorship side of things," explained King's President and GM Kirby Bedsaul, " So expanding that, and bringing these world-class wheels to the everyday riders just made a lot of sense."
You may be aware that our rim partner, CSS Composites, has recently gone out of business. CSS developed the FusionFiber rims we built into our own brand of road, gravel, and mountain bike wheels. FusionFiber was a technology we were excited about and a company who shared our ideals for sustainable manufacturing. We are heartbroken for the people who lost their jobs and the vision that won't now be realized.
Gold is currently pushing to an all-time high, and as a color, it has always been a classic. But classic doesn't mean permanent, especially when it comes to the options for Chris King's colorful anodization. That's right, it seems that the time has come to bid farewell to Chris King's classic Gloss Gold colorway. King is closing all of the orders for components in this colorway on October 31st.