Chris King introduced a new color, Matte Jade, expanding their inline color options for high-performance bicycle components. Matte Jade reflects a rich history and craftsmanship, serving as both a subtle background or a bold accent to bike aesthetics. All components, including headsets, hubs, and bottom brackets, showcase a consistent look with meticulously matched colors. The launch coincides with partnerships at the MADE Show and a collaboration with Block 15 Brewing for a limited-edition IPA featuring Jade-inspired flavors.
"So, we chose this rich, matte jade color. Some of the colors we choose are subtle, meant to serve as background for the bike frame's aesthetics, and some are meant to stand out, to be bold accents. Jade can actually be either one. It has an elegance that can set off bolder colors, or it can be the star on a more subdued bike."
"The new Matte Jade color, like all of Chris King's colors, is a reflection of CK's commitment to crafting beautiful, high-performance bicycle components that function flawlessly. While also allowing the riders to make their rides stand out in a crowd."
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