#channel-strategy
#channel-strategy

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LinkedIn Provides Branding Pointers for B2B Businesses

Just like shelf space is key to being purchased in B2C, B2B growth depends on maintaining a consistent, credible, and contextual presence across both digital and human touchpoints. Drawing on the Ehrenberg-Bass Institute's research and LinkedIn's experience with thousands of global B2B advertisers, the [report details] why physical availability shouldn't be treated as a nice-to-have, tacked on at the end of planning, but instead as a critical component of growth.

Marketing

Marketing tech

fromMarTech

2 weeks ago

CMOs face a make-or-break moment as digital channels and personalization collapse | MarTech

CMOs must rebuild channel strategies and rethink marketing as AI disrupts digital channels and personalized engagement, or risk irrelevance.

Beer

fromwww.brewbound.com

1 month ago

Brewbound Live 2025: New Belgium's Rebecca Dye Yonushonis on Solving Beer's Fun Crisis

Fun is the No. 1 occasion failing to meet modern beer drinkers' needs, prompting breweries to revisit marketing, shopping patterns, and channel strategies.

Software development

fromTechzine Global

2 months ago

DataCore launches new Freedom360 partner program

DataCore launched the Freedom360 Partner Program with a three-tier certification system and expanded portfolio to increase partner rewards, training, visibility, and cross-sell opportunities.

fromArs Technica

4 months ago

More VMware cloud partners axed as Broadcom launches new invite-only program

I now have 6 months to design / procure / build a new multi region service provider virtualisation platform to support millions in revenue and an additional 12 months to migrate all our VMware clients. I'm just astonished.