#channel-strategy tag

loanDepot reenters wholesale lending after 2022 exit

loanDepot is re-entering the wholesale mortgage channel after shutting it down in 2022, positioning itself to compete in a market dominated by UWM, Rocket Mortgage, and Pennymac.

Tech industry

fromChannelPro

2 months ago

Google Cloud teases revamped partner program ahead of 2026

Google Cloud will launch a Partner Network in Q1 2026 recognizing partner contributions across the full customer lifecycle with a Diamond tier and improved automation.

fromwww.socialmediatoday.com

3 months ago

LinkedIn Provides Branding Pointers for B2B Businesses

Just like shelf space is key to being purchased in B2C, B2B growth depends on maintaining a consistent, credible, and contextual presence across both digital and human touchpoints. Drawing on the Ehrenberg-Bass Institute's research and LinkedIn's experience with thousands of global B2B advertisers, the [report details] why physical availability shouldn't be treated as a nice-to-have, tacked on at the end of planning, but instead as a critical component of growth.

Marketing

fromMarTech

3 months ago

CMOs face a make-or-break moment as digital channels and personalization collapse | MarTech

"The foundations CMOs once relied on are eroding fast, from how teams operate to how brands earn trust and drive growth," Sharon Cantor Ceurvorst and Ewan McIntyre write in Leadership Vision for 2026: Chief Marketing Officer." "In 2026, CMOs face a pivotal choice: Bolt AI onto legacy systems and risk irrelevance, or embrace the opportunity to build what comes next."

Marketing tech

Beer

fromwww.brewbound.com

4 months ago

Brewbound Live 2025: New Belgium's Rebecca Dye Yonushonis on Solving Beer's Fun Crisis

Fun is the No. 1 occasion failing to meet modern beer drinkers' needs, prompting breweries to revisit marketing, shopping patterns, and channel strategies.

Software development

fromTechzine Global

5 months ago

DataCore launches new Freedom360 partner program

DataCore launched the Freedom360 Partner Program with a three-tier certification system and expanded portfolio to increase partner rewards, training, visibility, and cross-sell opportunities.

fromArs Technica

7 months ago

More VMware cloud partners axed as Broadcom launches new invite-only program

I now have 6 months to design / procure / build a new multi region service provider virtualisation platform to support millions in revenue and an additional 12 months to migrate all our VMware clients. I'm just astonished.