"Brokers deserve a partner who shows up for them—seasoned account executives who know how to earn trust, high-touch support when it matters most, and a team that understands their business. We're combining that relationship-driven approach with the digital convenience and efficiency brokers expect today, creating a best-in-class platform our broker partners can rely on to deliver an exceptional experience to their customers."
"loanDepot shut down its wholesale division in August 2022 after Frank Martell became CEO. At the time, the company said it would redirect resources to other origination channels, reduce operational complexity, and improve margins amid declining production and a $21.3 million loss."
"By leveraging the existing shared services infrastructure of our joint venture channel, we are well positioned to scale this business and add a new source of profitable growth."
loanDepot is returning to the wholesale mortgage channel, which has grown significantly with brokers capturing 20.2% market share in Q4 2025, up from 19.6% a year prior. The wholesale market is dominated by United Wholesale Mortgage with $161 billion in originations, followed by Rocket Mortgage, Pennymac, and The Loan Store. loanDepot previously exited wholesale in August 2022 under CEO Frank Martell to focus on direct-to-consumer lending and reduce operational complexity. The company has since built joint ventures with homebuilders and affinity partners. Re-entering wholesale allows loanDepot to leverage existing infrastructure and tap into profitable growth opportunities while competing in a channel experiencing strong momentum.
#wholesale-mortgage-market #loandepot-strategy #mortgage-brokers #channel-strategy #market-competition
Read at www.housingwire.com
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