Morgan Housel explains why we should focus on the things that never change
The book 'Same as Ever: A Guide To What Never Changes' by Morgan Housel suggests that we should stop trying to predict the future and instead focus on using what we know from the past to react to changes.
Housel argues that looking back in order to look forward is a good approach because the industry is bad at forecasting future events.
Focusing on what's never going to change can be beneficial because it allows us to put confidence in knowing that certain things will be part of our future. [ more ]
TV advertising is experiencing a decline in revenue despite the industry narrative of growth and excitement.
Linear TV advertising is declining while streaming revenue is increasing, but one does not offset the other.
The TV advertising business is on the brink of change as consumers prefer streaming and the current advertising model does not fit streaming platforms. [ more ]