fromBusiness Insider
2 weeks agoBrian Niccol said he wants Starbucks to feel like the coffee shop from 'Friends'
Starbucks CEO Brian Niccol wants his cafés to feel like Central Perk from the TV show 'Friends.' During an interview with The Wall Street Journal, released Monday, Niccol spoke about his " Back to Starbucks" plan, a yearlong process of turning around the brand after several quarters of declining sales amid a deteriorating customer experience. He told Alan Murray, president of The WSJ Leadership Institute, that the name "Back to Starbucks" helped to give his baristas a "visual understanding" of the café experience he was trying to achieve.
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