If 'splitting the G' has really pushed the value of Guinness towards $10bn, Diageo would be mad not to sell
A potential spin-off or sale of Guinness is being explored by Diageo, marking the biggest change for the brand since its 1997 merger with Grand Metropolitan.
How To Calculate a Business Valuation: 3 Common Ways (2024) - Shopify
Business valuation assesses how much a business is worth, considering both tangible assets like bank accounts and liabilities such as debt, and may require appraisal experts.