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fromFortune
3 days ago

Why your AI projects keep failing | Fortune

Virtually every organization is trying its hand at AI, yet very few are seeing the payoff. Despite massive investment, most organizations aren't seeing the results they were hoping for. According to MIT's State of AI in Business 2025 report, 95% of enterprise AI initiatives are failing to deliver measurable P&L impact, and only 5% of pilots make it into production with real value creation.
Artificial intelligence
Marketing tech
fromDigiday
5 months ago

AI talk returns to Cannes - but marketers want practicality over pontification

Generative AI will dominate discussions at Cannes Lions, with a shift towards practical applications in improving marketing efficiency and ROI.
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