fromRAIN News
1 day agoFree and easy: Radio's key assets as audience metrics tread water (Jacobs Media TechSurvey)
In this general appraisal, there is a generational aspect, unsurprisingly. While AM/FM listening remains stable, that number drops as the age goes down. Even so, the youthful drop in radio listening is hardly catastrophic; all age groups remain above 80% radio listeners for at least an hour per day. This is illustrated in the graphic below, along with a general decline (from 92% to 87%) across the entire surveyed population.
Media industry