#broadcast-radio

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fromRAIN News
1 day ago

Free and easy: Radio's key assets as audience metrics tread water (Jacobs Media TechSurvey)

In this general appraisal, there is a generational aspect, unsurprisingly. While AM/FM listening remains stable, that number drops as the age goes down. Even so, the youthful drop in radio listening is hardly catastrophic; all age groups remain above 80% radio listeners for at least an hour per day. This is illustrated in the graphic below, along with a general decline (from 92% to 87%) across the entire surveyed population.
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fromRAIN News
4 months ago

Treading water. Aging. Stability. Ease. Jacobs Media Techsurvey 2025 is bracing and detailed.

Broadcast radio is facing age-related challenges and evolving listener habits, while digital choices impact listening trends.
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