#broadcast-radio

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Marketing tech
fromAdExchanger
2 months ago

Broadcast Radio Is Now Available Through DSPs | AdExchanger

Viant's direct integration with iHeartMedia and Triton Digital enables programmatic buying and shared audience IDs across broadcast radio, podcasts, and streaming audio.
fromRAIN News
5 months ago

Free and easy: Radio's key assets as audience metrics tread water (Jacobs Media TechSurvey)

In this general appraisal, there is a generational aspect, unsurprisingly. While AM/FM listening remains stable, that number drops as the age goes down. Even so, the youthful drop in radio listening is hardly catastrophic; all age groups remain above 80% radio listeners for at least an hour per day. This is illustrated in the graphic below, along with a general decline (from 92% to 87%) across the entire surveyed population.
Media industry
Podcast
fromRAIN News
10 months ago

Treading water. Aging. Stability. Ease. Jacobs Media Techsurvey 2025 is bracing and detailed.

Broadcast radio is facing age-related challenges and evolving listener habits, while digital choices impact listening trends.
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