Jacobs Media's Techsurvey 2025 reveals insights from nearly 25,000 listeners, indicating that traditional broadcast radio is experiencing age-related challenges and changes in consumption patterns. Despite some encouraging signs like podcasting's growing popularity and the importance of local presence, overall listenership is eroding, attributed to digital choices, the pandemic's impact, and evolving technology in vehicles. Personalities in radio continue to surpass music as primary drivers of audience engagement. As platforms like social media and mobile devices gain influence, radio must innovate to retain its audience effectively.
Broadcast radio is treading water. It is aging, and while some vital signs are OK, others show erosion.
For the seventh consecutive year, personalities overshadow music as a main driver of broadcast radio listening.
Podcasting reaches an all-new high in weekly listenership, a sign it is becoming a mainstream medium.
The better equipped the car with dashboard technology, the more radio listening in the car is being challenged.
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