#brand-vs-performance

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#cultural-relevance #ai-in-advertising #marketing-effectiveness #advertising #ai-creativity
Marketing
fromThe Drum
1 week ago

Judge of the Day: Haley Paas - the real power of media lies in human judgment

AI accelerates creative generation and predictive optimization, but human judgment, creativity, and brand-driven strategic balance remain essential.
Marketing
fromThe Drum
5 months ago

Judge of the Day: Teamspirit's James Maxwell says great work should never play it safe

Standout advertising pairs bravery and adaptability with AI-enabled creativity, craft, clear purpose, and a unified brand-and-performance approach.
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