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#brand-sponsorship

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Amid sports marketing's gold rush, some brands are targeting niche fan communities

Increasing investment in sports marketing highlights brands' focus on connecting with consumer passions amid media fragmentation.

fromThegistsports

2 months ago

For Soccer shares demographic insights on women soccer fans in the U.S. | The GIST

The first installment of For Soccer's 2025 series highlights the growing influence and cultural diversity of U.S. women soccer fans, offering valuable insights for marketers.

Soccer (FIFA)

Social media marketing

fromPhys

3 months ago

Study reveals hidden costs of sponsored content for influencers

Sponsored content can harm an influencer's reputation and reduce audience engagement.

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#brand-sponsorship#brand-sponsorship

Amid sports marketing's gold rush, some brands are targeting niche fan communities

For Soccer shares demographic insights on women soccer fans in the U.S. | The GIST

Study reveals hidden costs of sponsored content for influencers

#brand-sponsorship
#brand-sponsorship