#brand-sponsorship
#brand-sponsorship

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FC Bayern and Bitpanda to continue cooperation

We are delighted to continue the partnership with Bitpanda. FC Bayern is characterised by continuity in its partnerships, because consistency enables genuine development rather than just aiming at short-term effects. The expansion of this collaboration underscores our commitment to developing our opportunities together.

Bayern Munich

Soccer (FIFA)

fromBloomberglaw

1 month ago

Successful Brand Sponsorships Require Collaboration With Legal

Careful planning of content distribution, rights clearance, and cross-functional alignment is essential to maximize and future-proof brand sponsorship investments.

Marketing

fromDigiday

3 months ago

Brands tap outside-the-box personalities to stand out as influencer marketing gets more competitive

Brands are partnering with unexpected influencers, like mattress companies and athletes, to diversify ambassadors and broaden consumer reach through creative affiliate strategies.

Marketing

fromInc

6 months ago

3 Brilliant Marketing Strategies You Can Borrow From Brands at the U.S. Open

Brands at the 2024 U.S. Open used personalization, interactive activations, and purposeful product giveaways to engage fans and drive revenue through experiential marketing.

Social media marketing

fromDigiday

9 months ago

Amid sports marketing's gold rush, some brands are targeting niche fan communities

Increasing investment in sports marketing highlights brands' focus on connecting with consumer passions amid media fragmentation.