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Marketing
fromDigiday
2 weeks ago

Brands tap outside-the-box personalities to stand out as influencer marketing gets more competitive

Brands are partnering with unexpected influencers, like mattress companies and athletes, to diversify ambassadors and broaden consumer reach through creative affiliate strategies.
Marketing
fromInc
3 months ago

3 Brilliant Marketing Strategies You Can Borrow From Brands at the U.S. Open

Brands at the 2024 U.S. Open used personalization, interactive activations, and purposeful product giveaways to engage fans and drive revenue through experiential marketing.
Social media marketing
fromDigiday
5 months ago

Amid sports marketing's gold rush, some brands are targeting niche fan communities

Increasing investment in sports marketing highlights brands' focus on connecting with consumer passions amid media fragmentation.
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