#brand-sponsorship
#brand-sponsorship

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Game-day defense: Next-gen threat protection for sporting events

Sports events are cultural cornerstones and economic powerhouses, necessitating comprehensive security measures.

How to Market Your Brand Like a Pro at SXSW 2025

SXSW offers brands a vibrant platform to gain exposure and engage with diverse audiences at its festivals.

Olympians Who Went on to Have Successful Careers After Winning Gold

Winning an Olympic gold medal can open doors for successful post-athletic careers.

Paris Was Marketing Warmup for LA Olympics and World Cup

Major brands are leveraging the momentum from the Paris Olympics to strategically market future events, enhancing brand engagement through emotional connections.

Here's how brands are approaching the Paralympic Games

Opportunity for brand sponsors at the Paralympic Games to reach TV audiences, enhance purpose marketing, and maximize B2B hospitality opportunities.

Perplexity Will Begin Placing Ads via Brand-Sponsored Queries in AI Chat

Perplexity plans to use brand-sponsored queries in suggested questions, influencing users towards specific products.

Generative AI industry is moving towards a 'freemium' model while Perplexity integrates ads in a unique way to monetize free queries.

How partnerships between athletes and brands are beginning to resemble influencer deals

Athletes are evolving into creators with shorter, more social media-focused brand partnerships previously only accessible post-draft or by professional players.

Public relations firms are venturing into sports

Big brands invest in sports, prompting PR firms to launch sports practices.

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