fromDigiday3 months agoMarketing techAfter third postponement, media buyers don't believe TikTok is going to be bannedDespite looming ban threats, brand investment in TikTok is increasing as confidence persists among advertisers.
fromDigiday4 months agoMarketing techAd dollars stay the course on TikTok, ban or no banDespite uncertainty about TikTok's future in the U.S., advertisers remain committed to spending on the platform.58% of advertisers plan to continue investing in TikTok amidst its uncertain status.
fromDigiday3 months agoMarketing techAfter third postponement, media buyers don't believe TikTok is going to be banned
