#brand-investment

#brand-investment

This is becoming a familiar pattern. Brands explode onto social media with fairy-tale success. Then the clock strikes midnight, and they are gone. I run Tony Roma's, a 54-year-old brand ranked No. 2 in Newsweek's Excellence Index, after Starbucks. Our unit count is not what it was in the 1980s, but we continue to serve customers profitably across five continents. Here's the tension: Social media has genuinely democratized entrepreneurship.