Why losing TikTok doesn't have to be doomsdayThe TikTok ban has created uncertainty, but many brands continue to invest in the platform due to its ROI and engagement.
Future of TV Briefing: How the European creator economy compares to the U.S.The European creator economy faces challenges, particularly in brand investment and campaign evaluation, significantly contrasting with the U.S. market.
Why losing TikTok doesn't have to be doomsdayThe TikTok ban has created uncertainty, but many brands continue to invest in the platform due to its ROI and engagement.
Future of TV Briefing: How the European creator economy compares to the U.S.The European creator economy faces challenges, particularly in brand investment and campaign evaluation, significantly contrasting with the U.S. market.
Growth at what cost: The world's 100 most valuable brands have missed out on $3.5 trillion of value creation since 2000, reveals Interbrand's Best Global Brands ReportLong-term brand investment is crucial for maximizing brand value.Immediate financial strategies can jeopardize future brand potential.Apple’s cautious approach to AI supports its long-term brand trust.