Despite impending uncertainty surrounding TikTok's potential ban in the U.S., many advertisers are committed to maintaining their spending on the platform. A recent survey found that 58% of advertisers intend to keep investing during this limbo period. Professionals attribute this to consistent support from TikTok, outpacing other social platforms. However, a considerable number of marketers remain cautious; 30% plan to redirect spending to hedge against the risks of a potential shutdown, indicating mixed feelings about the platform's viability as an advertising medium.
The support we've received from TikTok has always been absolutely incredible,
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