"The support we've received from TikTok has always been absolutely incredible,"
Despite impending uncertainty surrounding TikTok's potential ban in the U.S., many advertisers are committed to maintaining their spending on the platform. A recent survey found that 58% of advertisers intend to keep investing during this limbo period. Professionals attribute this to consistent support from TikTok, outpacing other social platforms. However, a considerable number of marketers remain cautious; 30% plan to redirect spending to hedge against the risks of a potential shutdown, indicating mixed feelings about the platform's viability as an advertising medium.
Read at Digiday
Unable to calculate read time
Collection
[
|
...
]