Reputation is often the most fragile currency in business. For companies rocked by scandal, studies suggest it can take more than a decade to regain lost trust. Yet Binance, the world's largest cryptocurrency exchange, has managed to rebound far more swiftly. Rather than retreat, the company seized the moment to reposition itself as a globally regulated player, signaling a new era of compliance and transparency in crypto.
The partnership enables Binance customers to store their assets in U.S. Treasury securities held by BBVA, increasing security for investors concerned about exchange risk.