"Two days out of the year, Dubai's Coca-Cola Arena, an imposing stadium located next to a small sand-colored mosque and surrounded by skyscrapers that look like something out of a sci-fi movie, becomes the place where some people's dreams come true. This space hosts Binance Blockchain Week, an annual event organized by Binance, the world's largest crypto exchange, which this year attracted more than 5,200 people, including entrepreneurs, crypto fans, and representatives of traditional finance."
"Entering this stadium is like stepping into another dimension. Black tunnels with bright yellow lights, like the Binance logo, lead attendees to the main hall, where everything becomes a game for eight hours a day: a giant yellow slide connects the first floor to the ground floor, and right in front of it, dozens of people wait patiently in line to jump on a trampoline."
"But those who attended last week's event did not come just for the experience, but to see their messiahs. And one in particular: Changpeng Zhao, founder and guru of Binance, who returned to the scene just over a month after U.S. President Donald Trump pardoned him. Around 300 people were able to see him in the crowded room that housed the main stage, while hundreds more had to settle for watching CZ as he is known in the industry on screens."
Dubai's Coca-Cola Arena hosted Binance Blockchain Week, attracting more than 5,200 attendees including entrepreneurs, crypto enthusiasts, and finance representatives. The venue was transformed with black tunnels, bright yellow lights, a giant slide, interactive booths, and branded swag. The event prioritized spectacle and experiential marketing alongside substantive programming. Changpeng Zhao returned just over a month after a presidential pardon and was the main draw, speaking to a packed room of about 300 with hundreds more watching on screens. Zhao appeared in casual attire and debated Peter Schiff on bitcoin, tokenized gold, scarcity, traceability, and the utility of those assets.
Read at english.elpais.com
Unable to calculate read time
Collection
[
|
...
]