#bike-industry

#bike-industry

Deven grew up in a small town in southern Oregon, renowned for its extensive trail networks. He has held almost every job in the industry, from an unpaid shop groom to sales and service manager, and even PR and Marketing for several prominent cycling brands. With a deep love for cycling in all its forms, Deven advocates opening the sport to everyone and facilitating positivity.

This change marks a temporary shift in how we operate in Europe, but it's not goodbye. Our goal is to return to global markets, including Europe, stronger and better positioned to serve riders like you.

Incredibly, perhaps in both senses of the word, the brand claims it is both 37 watts faster than its predecessor and 34 watts faster than its nearest (unnamed) competitor.