BMC, the Swiss bicycle manufacturer known for its WorldTour sponsorship, is planning to cut around 40 jobs as part of its restructuring efforts aimed at achieving long-term sustainability. The specific number of Swiss layoffs remains under consultation. The company cited the need for cost-saving measures to ensure economic competitiveness. This follows a series of challenges, including past layoffs and an application for government assistance. The restructuring is expected to complete by the end of June, reflecting ongoing difficulties in the cycling industry.
To ensure sustainable competitiveness and put the company back on a sound economic footing, additional cost-saving measures are necessary.
The restructuring process is reportedly due for completion at the end of June, amid significant industry challenges that BMC is currently facing.
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