The bike industry faces significant struggles, with brands like Revel Bikes recently closing under mismanagement. Known for innovation and a strong reputation, Revel Bikes, founded in 2019, became a fast-growing name in mountain biking. The recent acquisition of the brand by its founder Adam Miller, after years of private equity ownership, has reignited hope and excitement as Revel returns to its roots and original vision of crafting beloved bikes, amidst broader industry challenges.
Revel Bikes has created a truly special place for itself in the industry, and the news of its downfall hit harder than most.
As of this week, Revel Bikes is back to being independently owned and operated by its founder after years of being steered in a strange direction by a private equity owner.
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