It's about what happens in those crucial minutes before bed. The psychology behind this makes sense. As behavioral scientists have found, our environment significantly impacts our stress levels and mental clarity. A cluttered space often leads to a cluttered mind. Those who maintain consistently clean homes have figured out that small, nightly rituals prevent the overwhelming buildup that sends the rest of us into cleaning frenzies.
What interests me is not the spending itself but the consistent failure of rational intention. These are people who make complex decisions, manage budgets, and exercise considerable self-control in their professional lives. But something about the holidays systematically overwhelms their better judgment. The usual explanations, weak willpower or manipulative advertising, miss what's actually happening in the psyche. The answer lies in an alliance that Plato identified 24 centuries ago, one that modern psychology has largely overlooked.
In 2023, Duolingo generated over $500 million in revenue with a deceptively simple feature at its core: a streak counter. This wasn't just any counter - it was the result of over 600 experiments conducted across four years, each one peeling back layers of human psychology to understand what truly motivates daily engagement. The numbers tell a compelling story: users who reach just a 7-day streak are 3.6 times more likely to complete their language course,