The article discusses how transportation planners and engineers often overlook the impact of design on driver behavior, leading to unsafe road conditions. It compares the behavior of drivers to water flowing in a riverbed, where road design elements dictate driving speed and aggressiveness. The author further explains how grocery stores utilize design principles to influence consumer behavior, emphasizing that the way spaces are arranged significantly affects how individuals interact with their environment. Understanding these dynamics is crucial for creating safer public spaces.
The shape, width, and surface conditions of the road influence how fast and aggressively people drive, akin to how water flows in a riverbed.
Design is central in shaping human behavior; from grocery stores to roadways, environments encourage particular actions and responses.
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