Behavioral Marketing: What It Is and How To Use It for Higher ROI (2024) - ShopifySelf-reported data on behaviors is often unreliable due to social desirability bias, impacting insights on customer actions.Behavioral marketing focuses on real customer behavior for effective marketing strategies.
Marketing Veteran, Off Madison Ave Founder Roger Hurni, Releases First Book, Outthink. OutPerform., Looking at How Today's Customer Motivation and Behavior Drives Brand SuccessRoger Hurni launches book 'Outthink. Outperform.' focusing on applying Behavioral Marketing for business success.