"Financial, environmental and community goals aren't competing objectives; they're interconnected. This is why founders who chase revenue at the expense of value for their customers or broader social impact often experience limited growth. This is a bit like buying a gym membership and then letting your diet go because you're working out. Just like healthy eating habits are part of an effective fitness plan, your mission and values are essential parts of creating a business plan that works."
"So when my brother Todd and I founded Roof Maxx as a cost-effective alternative to roof replacement, it was about more than filling a gap we saw in the market. It was about solving a problem we saw people struggling with and doing it in a way that also helped those people feel like they were changing the world for the better."
Financial, environmental and community goals are interconnected rather than competing objectives. Founders who prioritize short-term revenue over customer value and broader social impact often face limited growth. Mission and values function like healthy habits in an effective business plan, supporting long-term success. Consumers generally want to do the right thing but are frequently confused or short on time, so guilt-based appeals are rarely effective. Practical products and messaging that make responsible choices easy increase adoption. Roof Maxx was created as a cost-effective alternative to roof replacement to reduce waste and help homeowners contribute positively.
Read at Entrepreneur
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