How to make the jump from product-market fit to platform-market fit | MarTech
A unified platform approach is crucial for integrating products to create long-term customer value and drive growth.
Interview: Keeping SAP ECC running without support | Computer Weekly
Madrileña Red de Gas rapidly implemented an IT system using SAP to enhance customer value but faced challenges with customization and evolving architecture.
McDonald's $5 meal aims to attract budget-conscious customers, though profitability remains limited.
Aligning martech with your business strategy: Your blueprint for success | MarTech
Your martech decisions must align with and advance your company's core business goals.
Develop a roadmap to align your martech with your business goals by defining how marketing supports the company's goals and matching the required martech functionalities to these goals.
McDonald's Keeps $5 Meal, But Does It Make Money?
McDonald's $5 meal aims to attract budget-conscious customers, though profitability remains limited.
Aligning martech with your business strategy: Your blueprint for success | MarTech
Your martech decisions must align with and advance your company's core business goals.
Develop a roadmap to align your martech with your business goals by defining how marketing supports the company's goals and matching the required martech functionalities to these goals.
Lean project management: work smarter, not harder, focusing on efficiency and flexibility for better outcomes.
How Coca-Cola thinking could fix the news industry
The news industry is commercializing backward by pivoting from a mass-market approach to an exclusively closed-off subscription one.
News organizations need to learn from successful brands like Coca-Cola and create products that customers are willing to pay for.
Author Post: How Much Is a New Customer Worth to You?
Customer value is dynamic and crucial for setting marketing budgets and evaluating campaign success.
Box announces upgrade to Box AI, integration with GPT-4o
The importance of Box launching its own generative AI function lies in retaining competitive market share, but the focus should be on customer value over new acquisitions.
GitHub - makeplane/plane: Open Source JIRA, Linear and Asana Alternative. Plane helps you track your issues, epics, and product roadmaps in the simplest way possible.
Open-source project management tool Plane focuses on customer input and value creation without tool management chaos.