#customer-value

#customer-value

Your martech decisions must align with and advance your company's core business goals.

Develop a roadmap to align your martech with your business goals by defining how marketing supports the company's goals and matching the required martech functionalities to these goals. [ more ]

The news industry is commercializing backward by pivoting from a mass-market approach to an exclusively closed-off subscription one.

News organizations need to learn from successful brands like Coca-Cola and create products that customers are willing to pay for. [ more ]