#beauty-marketing

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Marketing tech
fromThe Business of Fashion
1 week ago

BoF Professional Masterclass | The Fashion Marketer's Guide to AI

AI is transforming fashion and beauty marketing by enhancing ad targeting and personalizing content, but brands must maintain a balance with human creativity.
fromThe Business of Fashion
3 months ago

The Anti-AI Aesthetic Taking Over Social Media

San Diego-based Vanna Jimenez became a beauty influencer by accident. A year ago, she began posting her morning routines on TikTok and Instagram out of her tiny antique bathroom. While she initially focused on her love of 1960s fashion, her skincare and makeup - tossed artfully across a silver tray piled with her coffee, jewellery, toothpaste, books and accessories - quickly gained followers and the attention of beauty brands.
Social media marketing
Marketing
fromThe Drum
6 months ago

Ad of the Day: The Ordinary schools the beauty industry

The Ordinary exposes misleading beauty marketing by replacing scientific elements with 49 buzzwords to reveal product promises versus their claims.
Fashion & style
fromThe Business of Fashion
6 months ago

BoF Live | The New Rules For Effective Marketing

Fashion and beauty brands must boost marketing investment and integrate marketing into pricing and creative strategy to address rising acquisition costs and reduced consumer attention.
fromstupidDOPE | Est. 2008
7 months ago

Paul Mitchell Names Paris Hilton as Global Ambassador in Bold Collaboration | stupidDOPE | Est. 2008

Two cultural powerhouses are joining forces in a way that is set to redefine beauty campaigns. Legendary hair care brand Paul Mitchell has officially announced Paris Hilton-entrepreneur, global icon, and philanthropist-as its new Global Ambassador. The collaboration kicks off with a year-long, multi-channel campaign designed to celebrate beauty, confidence, and fearless reinvention. From glossy packaging updates to fresh product innovations, this campaign merges the legacy of Paul Mitchell with Paris Hilton's signature glamor.
Fashion & style
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