#beauty-marketing

[ follow ]
#misleading-claims #advertising-campaign #skincare-trends #fashion-marketing #customer-acquisition
Marketing
fromThe Drum
2 weeks ago

Ad of the Day: The Ordinary schools the beauty industry

The Ordinary exposes misleading beauty marketing by replacing scientific elements with 49 buzzwords to reveal product promises versus their claims.
Fashion & style
fromThe Business of Fashion
4 weeks ago

BoF Live | The New Rules For Effective Marketing

Fashion and beauty brands must boost marketing investment and integrate marketing into pricing and creative strategy to address rising acquisition costs and reduced consumer attention.
fromstupidDOPE | Est. 2008
2 months ago

Paul Mitchell Names Paris Hilton as Global Ambassador in Bold Collaboration | stupidDOPE | Est. 2008

Two cultural powerhouses are joining forces in a way that is set to redefine beauty campaigns. Legendary hair care brand Paul Mitchell has officially announced Paris Hilton-entrepreneur, global icon, and philanthropist-as its new Global Ambassador. The collaboration kicks off with a year-long, multi-channel campaign designed to celebrate beauty, confidence, and fearless reinvention. From glossy packaging updates to fresh product innovations, this campaign merges the legacy of Paul Mitchell with Paris Hilton's signature glamor.
Fashion & style
[ Load more ]