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fromForbes
1 week ago

How Customers Drive Your AEO Strategy Forward

B2B buyers now enter the purchasing process already considering at least one vendor. Increasingly, AI-powered answer engines like ChatGPT, Google Gemini, Perplexity, and Microsoft 365 Copilot inform their choices. These tools are becoming one of the first places buyers turn for vendor insights. If a company doesn't appear in these AI-generated answers, it risks being excluded from buyer shortlists. To improve visibility, companies must strengthen their answer engine optimization strategies by leveraging their customers.
Marketing
Growth hacking
fromEntrepreneur
1 week ago

Your Sales Team Might Be Slowing Down Your Growth - Here's Why

Optimize for AI discoverability and citations, shift human sellers to removing buyer risk, and prepare for rep-free B2B purchasing driven by LLMs by 2030.
fromThe Drum
3 weeks ago

To elevate the B2B customer experience, partner with a content agency

Time and time again, we hear that modern B2B buyers have quickly adapted to online buying habits that emerged during the pandemic. You don't have to search far to find an article that references the increased number of touchpoints in a B2B sale . B uyers are self-directing their experiences throughout the customer journey and are confident they can engage with sales teams when they are ready.
Marketing
Marketing tech
fromSiliconANGLE
4 months ago

Brandi AI tells brands to stop worrying about SEO and focus on generative engine optimization instead - SiliconANGLE

Generative AI chatbots are replacing search engines, causing brands to become invisible unless they optimize for AI-driven answers; Brandi AI offers generative engine optimization.
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